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MRKT 4113- Marketing Research

This guide will help you with your assignment

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Jennifer Flygare's picture
Jennifer Flygare
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ABI/INFORM

 

For your assignment, you need to find a scale or measurement to measure customer satisfaction, restaurant image, and/or customer loyalty.  Many scales are from commercial sources and are not reproduced in the article.  I did find a few.  I got the best results in PsycInfo and ProQuest Central when I used the advanced search option. 

ABI/INFORM.  Use the same search terms as above -  then in type (questionnaire* OR test* OR scale* OR measure*) in the subject heading

Finding Survey Instrument

 In PsycInfo, type in key words such as "customer satisfaction" restaurant in the search box. Check Appendixes in Supplemental data - located in one of the boxes below the search box.  This doesn't work every time, but I did get better results with this method.