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As of July 1, 2020, the Max Chambers Library is open with the 1st and 2nd floors available. Masks and social distancing are required while on campus to ensure the safety of our students and staff. For more information on these measures visit our COVID-19 Response page.



A Guide to Resources on Marketing

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WorldCat and ILL

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Sources for Marketing Research

Information for market research is gathered through both primary and secondary research.  Primary data is research that you conduct yourself.  Secondary data is based on the research done by others. When looking for secondary market research consult the following sources:

  • Industry profiles and market research reports
  • Articles from trade publications, newspapers, and business magazines
  • Information from industry or trade associations
  • Government agencies - Census, Labor Department, etc.
  • Press releases from the main companies and 10-K/Annual reports (if the company is public)

News sources on markets, brands, & industries